Megatrends like digitization, electrification, urbanization and shared economy have an enormous impact on the automotive industry. The future car will be electrified, autonomous, connected and regularly updated. This means that OEMs need to change their current product development, value chain and remodel their businesses into a mobility service offering company [VDE2016]. The automotive OEM have to change their business models to survive in new competitions as the automotive industry changes from producing cars to offering mobility services. As consequence OEM have to change their product development from “products to services”, from “producing to managing ecosystems of network players” and from “hardware to software, data driven services and platforms”. In a fast changing environment, it becomes crucial to be able to adapt to changes and develop services at rapid speed. This leads to a significant challenge for all network partners: transforming into an adaptive and agile organization.
This presentation will display strategies and best practices in the automotive industry. OEM are changing their “Product Development Process” to be able to develop mobility service. Without new digital capabilities they will not be able to survive: How do they have to change their Product Life-Cycles, what does System Engineering add to that challenge and what does the digital twin offer with that respect– a virtual copy of every car that is being build? What does agile management mean and where is it recommended to meet new challenges? Why is managing “Data as the new oil” crucial to survive? The speech will tackle this questions with practical examples from the automotive industry.
The talk will show best practices and challenges of the agile way of working. It will also show the way of digital transformation by implementing the idea of a “digital hub”. Furthermore, the talk will reveal insight on current observations and lessons learned while transforming the organization of the OEMs.
Finally, recommendations to cope with the changing conditions for different stakeholders will be displayed. Including in this, OEM and supplier industry, system partner like software companies, Start-ups and innovation partner companies as well as the individuals working within this environment are considered.