Many industrial companies are searching for individual approaches to ways in which they can use digital tools to transform their development, manufacturing, service operations, etc. and develop new data-driven business models. Based on our observations of the context in which such companies act, we want to fine-tune our vision of the future and offer collaborative concepts that could help them get to grips with the digital future. It isn’t clear what specific impact our constantly changing world will have on the classic value chains, but this presentation discusses key drivers and options for change, based on our observation of the surrounding environment.